{"id":1135,"date":"2012-05-17T14:10:20","date_gmt":"2012-05-17T12:10:20","guid":{"rendered":"http:\/\/ruthtrumpold.id.au\/blogs\/designtech\/?p=1135"},"modified":"2012-05-17T14:10:20","modified_gmt":"2012-05-17T12:10:20","slug":"worlds-lightest-basketball-shoe","status":"publish","type":"post","link":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/2012\/05\/17\/worlds-lightest-basketball-shoe\/","title":{"rendered":"World\u2019s Lightest Basketball Shoe"},"content":{"rendered":"

World\u2019s Lightest Basketball Shoe<\/h1>\n
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THE PEOPLE INVOLVED<\/strong><\/p>\n

“NBA Most Valuable Player candidate Derrick Rose of the Chicago Bulls was spending time with adidas\u2019 footwear-development teams one weekend in 2009 when he saw the shoe that he\u2019ll wear in the NBA playoffs tomorrow.<\/p>\n

Rose clamored for the shoe to be made available immediately, but adidas assuaged him by saying he\u2019d love it when R&D was finished. And ready it now is, with adidas taking yet another step in providing its athletes and consumers with the sports industry\u2019s lightest footwear.<\/p>\n

The ‘Adizero CrazyLight’ will be available for $130 retail June 3 in four color schemes: sharp blue\/white, black\/red\/white, gray\/white\/neon green and red\/white. The shoe weighs in at just 9.8 ounces, making it 15 percent lighter than the nearest mid-top basketball shoe and half-an-ounce lighter than the next low-top.<\/p>\n

The launch of the Crazy Light comes on the heels, so to speak, of two recent additions to the adiZero line: the 6.9-ounce 5-Star football cleat and the 5.8-ounce F50 soccer cleat, each of which is considered the lightest in its sport. Now, the Crazy Light takes claims that prize for basketball.<\/p>\n

\u201cWe\u2019ve reached our destination,\u201d said adidas VP Lawerence Norman during a Manhattan news conference Thursday to announce the shoe.<\/p>\n

As adidas designer Robbie Fuller told Wired.com, professional and collegiate athletes continuously cite light weight, cushioning and support as the three essential criteria for a shoe. \u201cEvery component [in the Crazy Light] had to check those three boxes,\u201d Fuller said.
\nFuller and the design team started with a new Sprintweb \u201cexoskeleton\u201d to define the shoe\u2019s upper, which adidas engineer Elysia Davis called the first of two fundamental technologies to ensure the Crazy Light would have the proper support and stability while maintaining such a light weight. ”<\/p>\n

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HOW DOES THE TECHNOLOGY BENEFIT US? <\/strong><\/p>\n

At less than 1 mm thick and with strong bonding properties that provide vertical and horizontal strength in the shoe, Sprintweb ensures that the shoe\u2019s light weight won\u2019t let it break down with heavy use. Davis emphasized that every part of the upper connects to something strong. \u201cIf you\u2019re getting tension from the laces through the eye stays, that\u2019s going to be a load-bearing element of the shoe,\u201d Davis told Wired.com. And so each eye stay is connected to a lower part of the shoe that can absorb the stress of each movement.<\/p>\n

That was also critical to the second piece of tech Davis emphasized: determining where material would be placed<\/em> in the shoe.<\/p>\n

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THE INNOVATION BEHIND THE SHOE<\/strong><\/p>\n

The innovation team studied video of basketball movements to look for areas where weight could be placed and other areas where it could be saved. The goal was to provide an upper with multidirectional support, because basketball players constantly make linear and lateral movements. \u201cSome of the challenges you might not have to consider in a conventional upper, you have to take into consideration\u201d with a lighter shoe, Davis said.<\/p>\n

In order to help the shoe live up to its name, the design team used translucent nylon in the upper to decrease weight. The effect is three-fold: The mesh-like material adheres to the shoe\u2019s minimalist design, it improves breathability throughout the foot, and it adds aesthetic intrigue by letting the consumer look through one side of the shoe and out the other.<\/p>\n

One lightweight element added to the Crazy Light is adidas\u2019 Sprintframe. Already used in other adiZero models, this technology for the shoe\u2019s chassis makes has the external heel counter stitched to the sock liner \u2014 just two layers. Fuller said the conventional method is very different: \u201cShoes typically have an outer-upper layer, then glue, then a heel counter, then glue, then foam, then glue, then lining, then a sock liner.\u201d<\/p>\n

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The Crazy Light\u2019s lightweight emphasis made its way from the shoe\u2019s upper down to its underside. The outside part of the traction system has thicker rubber for added durability. Its midfoot area was slimmed down, although varying traction patterns are abundant. The pivot area toward the inside of the foot allows for quick, cutting movements. The S-curve that travels through the middle of the shoe from the inner heel to the outside toes is built with thin longitudinal grooves, incorporating optimal traction while reducing the top impediment to court grip.<\/p>\n

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BIBLIOGRAPHY<\/strong><\/p>\n

http:\/\/www.adidas.com\/us\/shoes-adizero-basketball\/_\/N-svZ1z13ofrZ1z13y9k?sequenceparam=svZ1z13ofrZ1z13y9k&cm_mmc=AdieSEM_Google-_-Basketball-B-Exact-_-Shoes-Products_B-Adizero_Crazy_Light-General-_-adidas%20crazy%20light&cm_mmca1=US&cm_mmca2=Exact<\/p>\n

http:\/\/www.footlocker.com\/_-_\/keyword-adidas+crazy+light<\/p>\n

http:\/\/bleacherreport.com\/articles\/1163419-adidas-crazy-light-2-breaking-down-basketballs-lightest-shoe<\/p>\n

http:\/\/www.wired.com\/playbook\/2011\/04\/adidas-lightest-basketball-shoe<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

World\u2019s Lightest Basketball Shoe   THE PEOPLE INVOLVED “NBA Most Valuable Player candidate Derrick Rose of the Chicago Bulls was spending time with adidas\u2019 footwear-development teams one weekend in 2009 when he saw the shoe that he\u2019ll wear in the NBA playoffs tomorrow. Rose clamored for the shoe to be made available immediately, but adidas […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1135","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/posts\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":3,"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/posts\/1135\/revisions"}],"predecessor-version":[{"id":1144,"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/posts\/1135\/revisions\/1144"}],"wp:attachment":[{"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/categories?post=1135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruthtrumpold.id.au\/blogs\/designtech\/wp-json\/wp\/v2\/tags?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}